
I’m a PhD Fellow in Leadership and Organization at Kristiania University of Applied Sciences, Oslo. My research sits at the intersection of digital leadership and organizational communication, studying how business leaders behave, signal, and build authority in digital spaces. I work with quantitative and computational methods, including natural language processing and machine learning to make sense of large-scale data.
I teach, and genuinely enjoy it. Over the years I have led courses and seminars, in person and online, across Colombia, Chile, Ireland, and Germany, covering business, marketing, entrepreneurship, and economics. The classroom and the research desk inform each other more than most syllabi let on.
The practice of business interests me as much as its theory. I have founded and worked with technology-based startups, and helped grow small businesses in engineering and education. These days I follow the indie maker and independent builder community closely, and run my own projects on the side, because the best way to understand the practice is to have skin in the game.
Away from screens and whiteboards, I read widely and track everything on Goodreads. I also take weight training and nutrition science seriously, probably more seriously than is strictly necessary.
Here I write about what interests me: Business concepts and the philosophy behind them, cognition, education, and technology.
You can find me on X, Google Scholar and ResearchGate