About

I’m a PhD Fellow in Leadership and Organization at Kristiania University of Applied Sciences, Oslo. My research sits at the intersection of digital leadership and organizational communication, studying how business leaders behave, signal, and build authority in digital spaces. I work with quantitative and computational methods, including natural language processing and machine learning to make sense of large-scale data. Alongside the research, I am building toward applied AI engineering. The methods I use in my research project translate directly into the infrastructure behind modern AI products: text chunking and embedding pipelines, retrieval-augmented generation, vector search, and evaluation frameworks for measuring how well these systems actually work.

I teach, and genuinely enjoy it. Over the years I have led courses and seminars, in person and online, across Colombia, Chile, Ireland, and Germany, covering AI, business, marketing, entrepreneurship, and economics.

The practice of business interests me as much as its theory. I have founded technology-based startups and helped grow small businesses. These days I build on the side: ToBeRead is a reading tool I made to discover books, track my library, and keep a reading journal.

Away from screens and whiteboards, I read widely and track everything on Goodreads. I also take weight training and nutrition science seriously, probably more seriously than is strictly necessary.

Here I write about what interests me: Business concepts and the philosophy behind them, cognition, education, and technology.

You can find me on X, Google Scholar and ResearchGate