Category: Sin categoría
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Organizing My Library with Semantic Search
In a previous post of my reading history, I noted that one interesting aspect of my reading journey is the genres I explore. These are not the conventional genres defined by Goodreads, but rather the bookshelves I have created for my books, resulting in some unique labels. While this manual classification system has served me…
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The Power of Repetition
How often do we abandon a desire to learn something new? We want to learn a language, an instrument, or a skill, but the perceived time commitment feels overwhelming. We often fall into an “all-or-nothing” trap. We believe that if we cannot dedicate hours a week, it is not worth starting at all. But It…
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Rethinking Marketing and Risk
I recently took on the personal challenge of re-reading the entire Incerto series by N.N. Taleb. I wanted to see what new perspectives I could find from his ideas about randomness, risk and skin in the game, and where to apply them. After thinking about some applications in different areas of life I focused on…
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Visualising Nobel Laureates
Inspired by my previous post, my friend and I discussed what makes an author successful. We agreed that certain themes are more popular, potentially leading to greater recognition. Yet, many renowned authors have created what’s considered “serious literature,” encompassing works exploring profound themes and often exhibiting a unique writing style. We also agreed that Nobel…
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My Reading History
About a decade ago, I decided to prioritise reading. Before then, I read only one or two books a year and lacked a daily reading habit. Once reading became a priority, my consumption soared. What sparked this change over ten years ago was the Kindle 4 tablet. I’ve always loved books, especially those I chose…
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Brand Metrics and Value
Note: This text is a small section of a course book written for Marketing Analytics students in online M.Sc. degrees. Introduction Brands permeate every aspect of our life as one of the most effective ways of recognising and understanding many of the things we use and do every day. Their ubiquity makes them one of…
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Planear para la incertidumbre
Es común ver en un mercado que la métrica de fracaso es sumamente alta sobre cualquier tipo de avance que se quiera generar y en cualquier rango de tiempo. Ya sea de una nueva compañía, un nuevo producto, unidades de negocio, etc. Los supervivientes siempre serán una tasa mínima en comparación con todos los intentos…
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Cruzando el abismo (de la marca)
“Cruzando el Abismo” es una obra muy popular en el medio del Marketing de alta tecnología escrito por Geoffrey A. Moore. Su tesis principal es que las firmas tienen diferentes tipos de consumidores que van adoptando las innovaciones producidas en diferentes momentos, los cuales se logran ver identificados en una campana de Gauss. En esta…
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La marca perpetua
La semivida es un término normalmente utilizado para medir la desintegración nuclear, pero también es utilizado en otras áreas donde el tiempo de vida es un proceso estocástico. En otros casos, pero usando la misma idea, se le llama vida media o proceso de semidesintegración. De manera análoga, así como no se puede saber con…
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Ventas límbicas: Incentivos y Emociones
El sistema límbico o corteza paleo mamífera esta está a cargo de nuestras emociones y otros aspectos instintivos del cerebro humano. Los estudios sobre la conexión de este sistema y el comportamiento de compra no son concluyentes, pero si hay mayor certeza en su conexión con la toma de decisiones, como lo afirma el neurocientífico…
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