Andrés G. Covilla Martínez
PhD Research Fellow · Kristiania University of Applied Sciences, Oslo
I'm interested in the dynamics of growing businesses and in how companies make a positive impact on society. That interest led me to start companies and, across several countries, to research and teach business, from marketing to analytics and communication. Creating, sharing knowledge and teaching is what I'm most passionate about.
I read a lot, because reading lets me live many lives and understand other points of view. I train, and I value the discipline it builds. I'm drawn equally to art and creativity, to the rigour of science and to what technology makes possible.
Right now I'm finishing my PhD in Oslo, on how business leaders build authority when they communicate online, and building Método con IA.
Publications
- Covilla-Martínez, A. G. (2026). Flow and Form: Linguistic Fluency and CEO Engagement on Social Media. Business and Professional Communication Quarterly.
- Covilla-Martínez, A. G. (2025). The Language of Leadership: A Deep-Learning Approach to Business Leaders' Influence on Social Media. 18th GEM&L International Conference on Language and Management.
Teaching
- NCUK International Foundation Year — lecturer in Business Studies and Business Mathematics at DCU International Academy, Dublin City University (2023–2024), and in Business Studies and Economics in Bogotá (2021–2022). A university-preparation programme for international students.
- IU International University of Applied Sciences (Germany) — author of AI and analytics course content, 2022–2024.
- Universidad Tecnológica de Bolívar (2016–2021) and UNICOLOMBO (2017–2019), Cartagena — adjunct lecturer in marketing.
Industry
- NCUK, Bogotá — marketing manager, 2021–2022, alongside teaching.
- Colombian Marina & Dock — co-founder and partner, 2015–2021. Marina and dock company partnered with HDB Marine (US). Recognized as most innovative company by Colombia's Ministry of Science and with the Bolívar Innovation Award.
- Social DJ — marketing team, 2012–2013. Start-Up Chile venture (5th generation).
Education
- PhD in Communication and Leadership (in progress) — Kristiania University of Applied Sciences
- MSc in Business Analytics — University of Galway
- MSc in Marketing and BBA — Universidad de los Andes
Projects
Método con IA
Applied research and content on AI adoption in Spanish-speaking companies: what works, what it costs and what the evidence says.
ToBeRead
An app that identifies a book from a photo of its cover and returns reviews and recommendations.
Organizing my library with semantic search
Sentence embeddings over my Goodreads library: where concept-based search works, and where it fails on idioms.